Marketing

About this opportunity

Students doing their thesis in the area of Marketing have an entire spectrum of opportunities available to them, depending on their specific interests. Similar to the field of Marketing, there are a wide-range of topic areas for students to consider, including Digital Marketing, Market Research, Branding, Consumer Behavior, Marketing Strategy, Professional Sales and Business/Market Plans. Additionally, the Marketing Department houses the Sports Business certificate and multiple faculty in this area are heavily involved in sports business related theses through our AdSport Scholars program. 

Students may select the Bachelor of Science (BS) in marketing as a standalone program, or choose to deepen their expertise with a concentration in professional sales or digital and integrated marketing communications:

• BS in Marketing
• BS in Marketing — Digital and Integrated Marketing Communications
• BS in Marketing — Professional Sales

Our degrees enable you to understand all elements of marketing and how these elements help drive successful companies. All students begin by completing MKT 302, Applied Marketing Management and Leadership. This course is designed to develop strategic thinking abilities, enabling you to better understand the application of marketing concepts to business development issues pertinent to marketing managers.

As a future marketing leader, it is important to have a strong applied knowledge of the marketing function, as well as an understanding of how to employ marketing tools to work effectively and efficiently to achieve overall organizational goals. MKT 302 helps you affect informed marketing decisions supported by logical, in-depth analysis.

After completion of MKT 302, all undergraduate students pursue courses in marketing research, consumer behavior, marketing strategy and electives such as advertising, sales, global marketing management, and entrepreneurship and marketing.

Thesis

In the Marketing Department, thesis projects may take the form of academic research projects, business plans, industry analyses, and applied learning projects, depending on the student and thesis committee's desired outcomes for the thesis.

The Marketing Department requires two faculty members. The second faculty member can be from any unit on campus or the community as a qualified professional. An optional third committee member can be anyone with sufficient expertise in the thesis topic.

For general college information on W. P. Carey thesis projects, including how to obtain permission to enroll in thesis credit, click here.

Academic Preparation

A student would need to complete either MKT 300, MKT 302, or MKT 303 to begin the thesis process with a marketing faculty member.

Recommended Timeline

Typically, students begin work on their thesis one year out from graduation. By the end of their junior year it is expected that the student has identified an area of inquiry and a thesis committee. Students can opt to take MKT 492 and MKT 493 over two consecutive semesters.

Other Honors Opportunities

MKT 303 is the Marketing core course that is open to all students in W. P. Carey. All marketing courses, with the exception of MKT 300, may allow honors enrichment contracts to the discretion of the instructor.

Other opportunities within the Marketing Department include participation in the Marketing Department Honors Student Advisory Board, our Honors Marketing Mixers and Honors Marketing Luncheon which features an Early Career Alumni Panel. 

W. P. Carey is also proud to offer a specialized honors version of core business curriculum. This honors version, offered in Fall and Spring semesters, takes a deeper dive into course material and allows students to engage on a higher level with their faculty and peers. Students of all business majors are able to access these courses:

• ACC 261 Honors Fundamentals of Financial Accounting covers ACC 231/232
• ACC 271 Honors Fundamentals of Managerial Accounting covers ACC 241/242
• CIS 236 Honors Information Systems covers CIS 105 & 236
• ECN 231 Honors Business Statistics covers ECN 221
• FIN 303 Honors Finance covers FIN 300/302
• MKT 303 Honors Marketing Theory & Practice covers MKT 300/302
• MGT 303 Honors Organizational Strategies/Leadership covers MGT 300
• SCM 300 Honors Global Supply Operations - there is a specific honors section of SCM 300 for Barrett students to enroll. Take this section for honors credit. 

Finally, students potentially have the ability to collect student data through our Robert B. Cialdini Behavioral Research Lab in conjunction with faculty.