
Annie Riches
Phoenix, Arizona
https://www.linkedin.com/in/annie-riches-2473a7ba/
Education
- BS Political Science ASU Barrett Tempe, 2017
- MSLB ASU Law, 2018
Current Position
Annie specializes in performance marketing and cross-channel media planning and buying across social, Google, site-direct, programmatic, and OOH placements. She's a hands-on lead on performance campaign execution, managing platform access, reporting, and day-to-day optimization across client accounts, with experience extending into b2b, banking, big events, casino, CPG, government, higher education, non-profit, political, restaurant, tech, tourism, transportation, and utility. Annie leads a team in Phoenix, Arizona and helps train young buyers and interns interested in paid media. She also works on new business pitches and client communications, regularly communicating with CEOs and execs
Special Skills
- Academic Advising
- Communication
- Data Analysis
- Presentations/Public Speaking
- Critical Thinking
- Problem-Solving
- Work Life Balance
Goals as a Mentor
- Help mentees discover new opportunities in their field of interest
- Help mentees better understand their career goals
- Help mentees gain life skills and provide tips on work/life balance
Availability & Communication Preferences
- Tier 3: Scheduled monthly meetings for the duration of the program
- Email, Texting